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The Real Reasons Behind the Failure of Telegram Mini App Airdrops

November 9th, 2025, 11:27 am
Telegram mini app airdrops were a powerful experiment in mass Web3 onboarding. They proved that crypto can reach millions through familiar platforms, but also revealed the dangers of hype without utility.

In 2024 and 2025, Telegram became a major hub for Web3 adoption thanks to the rise of mini app airdrops, interactive bots that rewarded users with tokens for completing simple tasks like tapping, inviting friends, or claiming daily bonuses. At first, these projects attracted millions of users, promising fast earnings and future profits.

However, as time passed, most of these mini bot airdrops began to lose momentum, user trust, and long-term value. What started as an exciting way to onboard new crypto users turned into a flood of short-lived hype. So, why did so many Telegram mini bot airdrops fail? Let’s break it down.


1. Unsustainable Tokenomics

Most Telegram airdrops were built around play-to-earn or tap-to-earn mechanics, distributing huge token supplies with no real economic structure behind them. When the token finally launched, early users rushed to sell, causing instant price crashes.

Without demand to match the massive supply, the tokens quickly lost value, leaving users with worthless balances and no incentive to keep playing.


2. Hype Over Real Utility

Many projects focused solely on building hype rather than creating a sustainable product. The goal was often to grow Telegram subscribers fast, not to build long-term ecosystems.

When users realized that tapping endlessly or inviting friends didn’t lead to meaningful rewards or usable products, engagement plummeted. Airdrops became repetitive and predictable instead of rewarding and fun.


3. Lack of Transparency

Some teams behind these mini bots failed to maintain transparency about their project timelines, token allocations, or vesting schedules. Users were left guessing when (or if) they could claim their tokens.

This uncertainty caused frustration and distrust. In some cases, projects disappeared entirely after collecting data or ad revenue from millions of users.


4. No Real On-Chain Integration

A true Web3 project operates transparently on-chain, but many Telegram bots ran off-chain for convenience. User data, rewards, and game actions were stored centrally, making the whole experience less “crypto” and more like a traditional app.

When users expected blockchain-level transparency, they were instead met with controlled systems that could be manipulated or shut down anytime.


5. Saturation and User Fatigue

As the trend grew, hundreds of new Telegram bots launched every month, all offering nearly identical reward systems. Users became tired of repetitive gameplay and unclear reward paths. The once-thrilling concept of “free crypto for tapping” turned into a chore.

Even the best-designed bots struggled to stand out in a sea of clones.


6. Poor Post-Airdrop Planning

A successful airdrop should act as a gateway to a larger ecosystem, but many Telegram bots had no roadmap beyond the token distribution. Once the initial excitement faded, there was no reason for users to return.

Projects that lacked staking systems, in-app utilities, or meaningful partnerships saw their communities vanish almost overnight.


For future projects, the lesson is clear: airdrop engagement must be backed by real token utility, sustainable economics, and transparent execution. Otherwise, it’s just another short-lived trend in the ever-evolving world of blockchain.