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What is NFT metadata info?

December 5th, 2025, 5:16 am
NFT metadata is a set of descriptive information about an NFT, typically stored in a JSON file, which includes the name, description, and traits of the asset

It often contains a link to the actual digital asset (like an image or video) that is stored off-chain because storing large files directly on a blockchain is very expensive. Without this metadata, the NFT would just be an meaningless string of characters on the blockchain.


What NFT metadata contains

  1. Name: The title of the NFT.
  2. Description: A short explanation of the NFT's story or purpose.
  3. Image/Animation URL: A link to the associated visual or multimedia asset.
  4. Attributes/Traits: Specific characteristics that define the NFT, such as color, rarity, or abilities.
  5. Creator Details: Information about the original creator to establish trust and provenance.
  6. External URL: A link to a website for more information.
  7. Background Color: A color that can be used for the item's background in marketplaces like OpenSea.


How it works

  1. An NFT on the blockchain is a token that holds a unique ID and a reference to its metadata file, often a JSON file.
  2. This metadata file is where all the details that make the NFT unique are located.
  3. Marketplaces and wallets read this JSON file to understand and display all the properties of the NFT, such as its image, attributes, and history.